UAD Sinks Its Teeth into Landshark Branding

March 20, 2020 

UAD recently developed the branding for Landshark Express Wash & Detail, a fast and comprehensive automotive cleaning service based in Fort Worth, Texas. The Landshark development team wanted to create a streamlined car wash experience like no other, with retro-inspired architecture and a guest waiting area featuring a “shark tank” for kids and kids at heart. UAD developed the name Landshark, which implies tenacity and speed, and imagined the car wash as a gathering place for dirty, street-faring predators. To match the unconventional experience and memorable concept, an icon system of 30 sudsy, retro vehicles topped with shark-bitten surfboards was designed to emphasize the wide array of customer types they service, including the signature “woody wagon” as a family-friendly primary mark. Flowing with personality, the branding showcases a collection of overlapping illustrations and clever messaging applied to collateral, wearables, and customer swag. Finally, UAD developed a comprehensive website to showcase the unique experience and capture the brand’s friendly, retro aesthetics.

In a sea of like-minded competitors, the Landshark brand is a prize catch.

Fashion Forward — NorthPark The Magazine

March 19, 2020

UAD is honored to present the Spring/Summer 2020 issue of NorthPark The Magazine, NorthPark Center’s award-winning editorial publication that showcases the world-class shopping center’s vibrant fashion collections, cultural pursuits, and creative spirit. Featuring stunning photography and insightful stories, this issue notably captures the Luxury Fashion Collection amid the recently reimagined Amon Carter Museum of American Art, as well as contemporary fashions against The Pop Up Project at the shopping center.

UAD and the NorthPark marketing team collaborated closely with an exceptional group of photographers, illustrators, stylists, and creative partners, including Sergio Garcia, Geof Kern, Chris Plavidal, Molly Dickson, Pamela Nelson, Jeremy Shelby, Carlos Alonso-Parada, Justin Clemons, and more. UAD is exceptionally proud of NorthPark The Magazine. Pick up your copy today!

UAD's Artful Branding for Sloane’s Corner

January 22, 2020

Situated in the Trammell Crow Center in the Dallas Arts District, Sloane’s Corner is a comfortable Downtown Dallas eatery serving New American Bistro fare and craft cocktails. Having partnered with the NL Group on many culinary projects, including Dish and The Front Room, Sloane was eager to lend our perspective and creativity to launch this new dining experience. Named after the owner’s eight-year old daughter, UAD created a warm and inviting signature script as the main brand element and infused gestural paint splotches as an artful nod to the restaurant’s location. Pairing whimsical and elegant aesthetics, UAD rounded out the brand touchpoints with an array of restaurant signage and collateral, including menus, takeaway packaging, and business cards. The resulting brand and experience are equally modern and playful.