Constructing a Brand: New Work for BufordHawthorne Luxury Home Builder

June 15, 2018

Barry Buford, co-owner of BufordHawthorne, recently approached UAD to give his luxury homebuilding company a new look that more accurately reflected the high-end quality of their work. After learning everything we could about the company and their culture, UAD created the positioning line “Homes Crafted for Life”, and a strong typographic mark with an architectural feel to resonate with both architectural firms and discerning homeowners alike. We then designed a new website featuring case studies and custom photography of their seasoned team of craftspersons. The new brand was expanded to a direct mail campaign and print ads which showcased their superior workmanship, precision and attention to detail. Take a look at some of the final pieces below.

— Team UAD

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