A Taste of College Station: UAD Develops 1876 Texas BBQ

January 7, 2020

UAD partnered with Benchmark Global Hospitality to craft a custom barbecue sauce and rub for VIP guests attending a leadership conference at their Texas A&M University property in College Station. UAD developed the name “1876” as an homage to the university’s founding date and to highlight the rich history of the storied institution. To create a sense of place for out-of-town conference guests, branding for 1876 was rustic yet refined, and featured a flag-bearing cavalryman and stylized woodblock lettering. As it is Benchmark’s mission to create authentic and memorable food and beverage experiences, the Texas BBQ Sauce is infused with locally-sourced Texas Corn Whiskey through a partnership with Rio Brazos Distillery. The final gift set presentation incorporated a custom screen-printed box with liquor-bottle-inspired packaging and labeling.